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Competitiveness through strategic orientation
–Monferrer, D., Ripollés, M., Blesa, A. [] []

A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”
–Carlopio, J., Harvey, M., Kiessling, T. [] []

Early warning systems – empirical evidence
–Osmanagic Bedenik, N., Rausch, A., Fafaliou, I., Labas, D. [] []

Concept of reputation: different perspectives and robust empirical understandings
–Vlasic, G., Langer, J. [] []

Pakistani childrens’ views of TV advertising
–Kashif, M., Altaf, U., Ali, S., Asif, U., Ayub, H. M., Abeer, W., De Run, E. C. [] []

Problems of sales force turnover and possible solutions
–Poljak, T., Tomasevic Lisanin, M. [] []

Perceived value creation process: focus on the company offer
–Pandza Bajs, I. [] []

Book Reviews

Ellery, T., Hansen, N.: "Pharmaceutical lifecycle management: Making the most of each and every brand"
–Zivaljic, I. []

Macinnis, D.J., Folkes, V.S.: "The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies"
–Kadic-Maglajlic, S., Dlacic, J. []

Grbac, B., Meler, M.: "Metrika marketinga"
–Loncaric, D. []

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