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THE ROUTLEDGE COMPANION TO IDENTITY AND CONSUMPTION
Ayalla Ruvio and Russell Belk, eds., Routledge, 2012, 424 pp.

Part I: What is the Self in the Context of Consumption?

Section A: Conceptions of the Self within Consumption

1. Culture and the Self: Implications for Consumer Behaviour (Shinobu Kitayama and Jiyoung Park)
2. The Symbiosis Model of Identity Augmentation: Self-Expansion and Self-Extension as Distinct Strategies (Paul Connell and Hope Jensen Schau)
3. The Dialogical Consumer Self (Shalini Bahl)

Section B: Emotions and the Self

4. The Emotional Self (Nicole Verrochi Coleman and Patti Williams)
5. Beloved Material Possessions: Ends or Means? (John Lastovicka and Nancy J. Sirianni)
6. Overweight and Emotional Identity Projects (Mariam Beruchashvili and Risto Moisio)
7. Self Disgust (Andrea Morales and Eugenia Wu)

Section C: Extending the Self into Possessions

8.Extended Self in a Digital Age (Russell Belk)
9. We Are What We Buy? (Keisha Cutright, Adriana Samper and Gavan Fitzsimons)
10. Exploring Cultural Differences in the Extended Self (Phoebe Wong and Margaret K. Hogg)

Section D: Stigma, Sacrifice and Self

11.Stigma, Identity and Consumption (Özlem Sandikci and Güliz Ger)
12. (Re) Enacting Motherhood: Self-sacrifice and Abnegation in the Kitchen (Benedetta Cappellini and Elizabeth Parsons)
13. Masculine Self-Presentation (Jacob Östberg)

Part II: The Dynamic Self: Transformation, Change, Support and Control

Section A: Self-Transformation

14. Conflicting Selves and the Role of Possessions: A Process View of Transgenders’ Self-Identity Conflict (Ayalla Ruvio and Russell Belk)
15. Self-Transformation and AIDS Poster Children (Ingeborg Kleppe and Marylouise Caldwell)
16. Cosmetic Surgery and Self-Transformation (Shay Sayre)

Section B: Life Cycle and Self-Change

17. Adolescent Consumption and the Pursuit of ‘Cool’ (David Wooten and James Mourey)
18. Self-Brand Connections in Children: Development from Childhood to Adolescence (Deborah Roedder John and Lan Nguyen Chaplin)
19. Aging and Consumption (Carolyn Yoon, Ian Skurnik and Stephanie Carpenter)

Section C: Self-Esteem, and Self-Support

20. Existential Insecurity and the Self (Aric Rindfleisch and James E. Burroughs)
21. Compensatory Consumption (Derek Rucker and Adam Galinsky)
22. Self-Threats and Consumption (Jaehoon Lee and L. J. Shrum)

Section D: Controlling the Self

23. Self-Control and Spending (Lauren Block and Keith Wilcox)
24. Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption (L. J. Shrum and Yinlong Zhang)
25. Reminders of Money Change the Self-Concept (Kathleen D. Vohs)

Part III: Social and Cultural Aspects of Self and Consumption

Section A: Other vs. Self in Consumers’ Behavior

26. Social Influence and The Self (Richard Bagozzi)
27. Shared Possessions/Shared Self (Russell Belk and Rosa Llamas)
28. That is So Not Me: Dissociating from Undesired Consumer Identities (Lea Dunn, Katherine White and Darren Dahl)

Section B: Family, Community and Self

29. Self-Extension, Brand Community and User Innovation (Yun Mi Antorini and Albert Muñiz, Jr.)
30. Mother Possessing Daughter: Dual Roles of Extended Self (Junko Kimura and Mototaka Sakashita)
31. Family Stuff: Materiality and Identity (Linda Price) Section C: Culture and Self
32. Death Style and the Ideal Self (Elizabeth Hirschman, Ayalla Ruvio and Russell Belk)
33. Social Branding and the Mythic Re-Invention of Ethnic Identity (Siok Kuan Tambyah and Craig Thompson)
34. The Global Self (Søren Askegaard, Dannie Kjeldgaard)
35. Constructing ‘Masculine’ Identities: Consuming ‘Feminine’ Practices (Deirdre Duffy)

Part IV: Marketing and the Self

Section A: Brands and Self-Identity

36.Brand Relationships and Self (Vanitha Swaminathan and Alokparna (Sonia) Basu Monga)
37. The Brand is "Me": Exploring the Effect Of Self-Brand Connections on Processing Brand Information as Self-Information (Jennifer Escalas and James Bettman)
38. When Does Identity Salience Prime Approach and Avoidance?: A Balance-Contiguity Model (Justin Angle, Mark Forehand and Americus Reed)

Section B: Advertising, Media, and Self

39. Media Image Effects on the Self (Daniele M. Mathras, Katherine E. Loveland and Naomi Mandel)
40. Explicit and Implicit Sexual Orientation, Homoerotic Imagery in Advertising and Health (Patrick Vargas and Hillary Greer)

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