TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 21(1)
Editorial
–Nigel Piercy & Carolyn Strong []
Entering into strategic alliances: an empirical test of the direct and interaction effects of managers’ attitudes, subjective norms, and perceived behavioral control
–Carmina Cavazos [] [Google Scholar]
Barriers to entry and firm performance: a proposed model and curvilinear relationships
–Fahri Karakaya & Satyanarayana Parayitam [] []
International brand strategy and mode of entry in the services sector: lessons from the financial crisis
–Maximilian H. E. E. Gerrath & Mark A. A. M. Leenders [] []
Outsourcing of customer relationship management: implications for customer satisfaction
–Michael Graf, Bodo B. Schlegelmilch, Susan M. Mudambi & Stephen Tallman [] []
The contingent value of marketing and social networking capabilities in firm performance
–Nima Heirati, Aron O’Cass & Liem Viet Ngo [] []
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