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TOC: J Strat Mar

Introduction

Journal of Strategic Marketing, 21(1)

Editorial
Nigel Piercy & Carolyn Strong []

Entering into strategic alliances: an empirical test of the direct and interaction effects of managers’ attitudes, subjective norms, and perceived behavioral control
Carmina Cavazos [] [Google Scholar]

Barriers to entry and firm performance: a proposed model and curvilinear relationships
Fahri Karakaya & Satyanarayana Parayitam [] []

International brand strategy and mode of entry in the services sector: lessons from the financial crisis
Maximilian H. E. E. Gerrath & Mark A. A. M. Leenders [] []

Outsourcing of customer relationship management: implications for customer satisfaction
Michael Graf, Bodo B. Schlegelmilch, Susan M. Mudambi & Stephen Tallman [] []

The contingent value of marketing and social networking capabilities in firm performance
Nima Heirati, Aron O’Cass & Liem Viet Ngo [] []


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