TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 12(1
Marketing social norms: Social marketing and the ‘social norm approach’
–Kevin Burchell, Ruth Rettie and Kavita Patel [] []
Individual differences in opportunistic claiming behavior
–Gerrard Macintosh and Charles D. Stevens [] []
Are today’s Millennials splintering into a new generational cohort? Maybe!
–Kathleen Debevec, Charles D. Schewe, Thomas J. Madden and William D. Diamond [] [Google Scholar]
Transitory bias as a source of customer dissatisfaction: An exploratory investigation
–Philip J. Trocchia and Michael G. Luckett [] []
Beliefs of Chinese buyers of pirated goods
–Nancy J. Stephens and Teresa A. Swartz [] []
Co-construction and performancescapes
–GÜLNUR Tumbat and RUSSELL W. Belk [] []
Consumer’s doppelganger: A role model perspective on intentional consumer mimicry
–Ayalla Ruvio, Yossi Gavish and Aviv Shoham [] [Google Scholar]
The simple man: The consumption behavior of the principled life
–Lee Phillip McGinnis, Angela M. Frendle and James W. Gentry [] []
How to stop binge drinking and speeding motorists: Effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
–Brett A. S. Martin, Christina Kwai-Choi Lee, Clinton Weeks and Maria Kaya [] []
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