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pdma – Connecting Innovators Worldwide

Product Development and Management Association
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January 28, 2013

2012-2013 PDMA (Product Development & Management Association) Research Competition Winners

Chairs Barry Bayus and Erik Jan Hultink are pleased to announce the winners of this year’s PDMA (Product Development & Management Association) Research Competition:

Winner: Alexandra Gatzweiler, Prof. Dr. Vera Blazevic, Prof. Dr. Frank T. Piller, all: RWTH Aachen University.

• Project title: “Consumers Hijacked My Idea Contest! Managers’ Attitudes and Reactions Towards Deviant Consumer Behavior in Idea Contests”.
• This project also received the David L. Wilemon Research Award, which provided generous additional support for the project.

Runner Up: Kande Kazadi, University of Antwerp, Annouk Lievens, University of Antwerp, Dominik Mahr, Maastricht University.

• Project title: “Stakeholder Co-Creation Capabilities: A Microfoundational View on the Drivers of Successful Innovation with Multiple Stakeholders”.

Both projects received significant financial support and data access from the PDMA.

The Product Development & Management Association (PDMA) () is a community of practicing professionals, academic researchers, service providers and students who support cutting edge knowledge development on topics related to innovation and new product and service development.

The annual research competition is just one of several events and activities which engage the academic community. Others include the annual doctoral dissertation competition, the Research Forum event held in conjunction with the annual Product Innovation Management Conference, and the bi-annual PDMA Doctoral Consortium.

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