Kids and Retailing
Introduction
International Colloquium on Kids and Retailing, Paris, 13-14 Jun 2013, Chair Briggitte de Faultrier; Deadline 1 Mar
Call for Papers
International Colloquium on Kids and Retailing
13th and 14th June 2013, Paris
Distinguished Colleagues,
We have the pleasure of inviting you to submit your research work for the International Colloquium on Kids and Retailing to be held in Paris, France.
The retail sector is currently confronting a number of changes with the increasing number of marketing channels available, the strategic coherence between marketing channels and the need of orchestration of the role of each channel at each step of the consumer purchasing process. It raises the question of the place of the children in all these changes and in the development of cross channel strategy. This research topic is of particular interest because 6-12 years olds have an increasing buying power and prescription power in the retail sector. There are a number of research areas of interest including consumer behaviour throughout the retail process, virtual and physical retailing through the high street and internet, distribution management and channels to market, retail marketing communication, ethical and societal issues within the retailing context. Different country situations would also add to the diversity of possible contributions. Supporting the concept of interdisciplinary we welcome submissions from all academic fields.
The best papers will be published as a Special Issue of the International Journal of Retailing and Distribution Management.
The Colloquium is organised by the Centre of Expertise and Research in Retailing, ESSCA School of Management, Angers, France and its partners, NovaChild Innovation Network for Children and Heriot-Watt University, Edinburgh, UK
I look forward to seeing you at the colloquium.
Kind regards,
Brigitte de FAULTRIER
Chair, Scientific Committee
International Colloquium on Kids and Retailing
Professor in Retail Buying & Head of Marketing Department
ESSCA School of Management
Mail : brigitte.defaultrier@essca.fr
Phone: 33 (0)2.41.73.47.12 (47.25 asst.)
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