TOC: Qual Mar Res Intl J
Introduction
Qualitative Market Research: An International Journal, 16(1)
Addressing the mega imbalance: interpretive exploration of Asia
–Giana M. Eckhardt, Nikhilesh Dholakia [] []
Discordant retail brand ideology in the House of Barbie
–Mary Ann McGrath, John F. Sherry Jr, Nina Diamond [] []
Decision making of retail buyers: perspectives from China and India
–Sonia Manjeshwar, Brenda Sternquist, Linda K. Good [] []
Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia
–Soonkwan Hong, Chang-Ho Kim [] []
Crystallization and research in Asia
–Pia Polsa [] []
Visual and projective methods in Asian research
–Russell Belk [] []
Ethnoconsumerism and cultural branding: designing “Nano” car
–Alladi Venkatesh, Seema Khanwalkar, Lynda Lawrence, Steven Chen [] []
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