TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 23(1)
Special Issue: Sport Marketing and Media
Introduction: Sport marketing and media research: contributions from the global network of scholars in sport management
–Kihan Kim & Jeffrey James []
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media
–Dae Hee Kwak & Stephen R. McDaniel [] []
Measuring the advertising efficiency of the top US sports advertisers
–Natalie Brown & Yunjae Cheong [] []
Factors influencing college students’ choice of a charity sport event
–Doyeon Won, Meungguk Park & Young-joo Lee [] [Google Scholar]
Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements
–Choonghoon Lim, Woo-Young Lee & Paul M. Pedersen [] [Google Scholar]
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
–Eunha Chun, Jane Ko, Jieun Lee & Eunju Ko [] []
Segmenting sport video gamers by motivation: a cluster analysis
–Yongjae Kim & Soojin Kim [] []
Reaching the audience: new communication technology practices in college sports public relations
–Joseph H. Moore & Anne Carlson [] []
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