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Seshadri Tirunillai is Recipient of 2012 Howard/ÂÜÀòÉç¹ÙÍø Doctoral Dissertation Award

The ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF) announces Seshadri Tirunillai as the recipient of the 2012 John A. Howard/ÂÜÀòÉç¹ÙÍø Doctoral Dissertation Award for his dissertation entitled, “Essays on User-Generated Content and Performance.” The dissertation was completed at the University of Southern California under dissertation chair, Gerard Tellis. Seshadri Tirunillai is an Assistant Professor of Marketing at the Bauer College of Business, University of Houston.

The Howard Award promotes the importance of the dissertation process and recognizes excellence in dissertations that represent the dynamic, ever-advancing character of marketing knowledge. The winning submission must demonstrate contributions to theory and practice, originality and appropriateness in the research method, technical competence in the execution of the research, and valuable findings that contribute to marketing knowledge. The 2012 award was chair by Professor Kenneth H. Wathne, University of Stavanger Business School and BI Norwegian Business School. The Blue Ribbon Panel consisted of Inge Geyskens, Tilburg University; Luk Warlop, K.U.Leuven, BI Norwegian Business School; Rosellina Ferraro, University of Maryland; Harald van Heerde, University of Waikato; and Anocha Aribarg, University of Michigan

The John A. Howard/ÂÜÀòÉç¹ÙÍø Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor, John A. Howard. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process, while honoring John A. Howard. John A. Howard was the George E. Warren Professor Emeritus of Business at Columbia University and was a recognized innovator in the application of basic research in marketing, consumer and buyer behavior.