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Place Brand Management

Introduction

4th International Colloquium on Place Brand Management, Aosta, Italy, Director Chiara Mauri; Deadline 31 Jul

4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations

5th and 6th September 2013

Università della Valle d’Aosta
University of Aosta Valley
Aosta (Italy)

Place branding is an area of research important to not only academics and practitioners but also to many other stakeholders such as citizens and NGOs. The term “place” here refers to nation, region, city, town and other local areas. The global interest in the topic is evidenced by a growing number of publications and conferences in the field, and is also reflected in the Google entries that increased from 4.8 million in 2010 to 99.3 million in 2012. The third International Colloquium on Place Marketing and Nation Branding, hosted by The University of Lincoln in 2011, was a success, attracting more than 40 participants from many countries. A selection of the papers from the Colloquium is forthcoming in a special issue of International Journal of Tourism Research, an ISI journal.

Università della Valle d’Aosta, Brunel University and the University of Lincoln are pleased to invite academics, doctoral researchers, policy makers, and other practitioners to submit papers to the 4rd International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations, which will be held on 5th and 6th September 2013. Conceptual, empirical, case study and practitioner papers are welcome, but all papers should address the practical implications of the findings.

Potential topics that would be suitable for the Colloquium include, but are not limited to:

  • The management, marketing and branding of places (nations / regions / cities / towns / communities / shopping centres / other (e.g. retail / airport))
  • Place identity, image and reputation
  • Nation branding and soft power
  • Nation branding and public diplomacy
  • Consumption of and consumer behaviour with respect to places
  • Design, art and planning of places
  • Case studies in place marketing and branding
  • Place competitiveness
  • Community engagement and development
  • Places as locations and destinations
  • Place tourism marketing

Accepted abstracts will be published in the Colloquium proceedings, and the best papers will be considered for publication.

The colloquium will be held in the Università della Valle d’Aosta campus, situated in a beautiful mountain region of Northern Italy. Aosta is accessible internationally via Malpensa International Airport, close to Milan. The two-day colloquium will bring together practitioners and scholars in the area of place management, marketing and branding to share their knowledge and experiences, providing an ideal venue for academic exchange and networking.

Deadlines

  • Abstract (maximum 500 words): Latest submission date is 31st July 2013.
  • Full papers (can be finalised after the Colloquium for entry into the journal special issue) (maximum 6000 words excluding references): 31st December 2013.

Contacts

To submit an abstract, please email a Word attachment to:

For enquiries relating to the conference location and to book a place at the conference please email Maia Cavazzana e-mail maiacavazzana@gmail.com

Colloquium Director:
Professor Chiara Mauri
Università della Valle d’Aosta
Strada Cappuccini, 2
11100 Aosta – Italy

Founder and Chair:
Professor T.C. Melewar
Brunel Business School
Brunel University London
Uxbridge
Middlesex, West London, UB8 3PH
United Kingdom.

Deputy Chair:
Professor Charles Dennis
Professor of Marketing and Retailing and Director of Research
Lincoln Business School
University of Lincoln
Brayford Pool
Lincoln
LN6 7TS
UK

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