TOC: Psych Mar
Introduction
Psychology & Marketing, 30(2)
Psychosocial Influences on Children’s Food Consumption
–Michele Roberts and Simone Pettigrew [] [Google Scholar]
“Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions
–Rajneesh Suri and Mrugank V. Thakor [] []
Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition
–Laura Smarandescu, Randy Rose and Douglas H. Wedell [] []
The Impact of the Interaction of Utilitarian and Informational Reinforcement and Behavior Setting Scope on Consumer Response
–Mirella Yani-de-Soriano, Gordon R. Foxall and Andrew J. Newman [] []
Does Innovativeness Drive Environmentally Conscious Consumer Behavior?
–Basil G. Englis and Diane M. Phillips [] []
A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach
–Eun-Jung Lee [] []
The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
–Lauren I. Labrecque, Vanessa M. Patrick and George R. Milne [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |