TOC: J Mar
Introduction
Journal of Marketing, 77(1)
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
–Bryan A Lukas, Gregory J Whitwell, and Jan B Heide [] []
Relationship Velocity: Toward A Theory of Relationship Dynamics
–Robert W Palmatier, Mark B Houston, Rajiv P Dant, and Dhruv Grewal [] []
What Is Special ÂÜÀòÉç¹ÙÍøt Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
–Ram Bezawada and Koen Pauwels [] []
The Sales Lead Black Hole: On Sales Reps’ Follow-Up of Marketing Leads
–Gaurav Sabnis, Sharmila C Chatterjee, Rajdeep Grewal, and Gary L Lilien [] [Google Scholar]
Defining, Measuring, and Managing Business Reference Value
–V Kumar, J. Andrew Petersen, and Robert P Leone [] []
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
–Stephan Ludwig, Ko de Ruyter, Mike Friedman, Elisabeth C Brüggen, Martin Wetzels, and Gerard Pfann [] []
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
–John Peloza, Katherine White, and Jingzhi Shang [] []
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