TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 25(1)
Editorial
–C. Anthony Di Benedetto []
“If You’ve Seen One, You’ve Seen Them All!” Are Young Millennials the Same Worldwide?
–Charles D. Schewe, Kathleen Debevec, Thomas J. Madden, William D. Diamond, Anders Parment & Andrew Murphy [] [Google Scholar]
The Effects of National Culture and Cosmopolitanism on Consumers’ Adoption of Innovation: A Cross-Cultural Comparison
–Heejin Lim & Jee-Sun Park [] []
A Comparison of Chinese Consumers’ Intentions to Purchase Luxury Fashion Brands for Self-Use and for Gifts
–Jia Chen & Soyoung Kim [] []
Internet Marketing to 50+ Generations in the UK and France
–Gloria A. Moss, Catharina Wulf & Hilary Mullen [] []
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