TOC: J Global Mar
Introduction
Journal of Global Marketing, 25(4)
Explaining the Role of Perceived Risk, Knowledge, Price, and Cost in Dry Fish Consumption Within the Theory of Planned Behavior
–Mohammad Abdul Momin Siddique [] []
Creating Global Brand Names: The Use of Sound Symbolism
–Gerard A. Athaide & Richard R. Klink [] []
Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia
–Patrick Legohérel, Bruno Daucé & Cathy H. C. Hsu [] []
Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
–Ahmed Rageh Ismail [] []
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