TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 25(1)
Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
–Graham R. Massey, David S. Waller, Paul Z. Wang, Evi V. Lanasier [] []
Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia
–George P. Moschis, Fon Sim Ong, Masoud Abessi, Takako Yamashita, Anil Mathur [] []
Sales promotion in Asia: successful strategies for Singapore and Malaysia
–Lisa McNeill [] []
Consumers’ personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
–Jee Teck Weng, Ernest Cyril de Run [] [Google Scholar]
A critical model of brand experience consequences
–Amjad Shamim, Muhammad Mohsin Butt [] []
Marketing of postgraduate education in Taiwan: issues for foreign universities
–Siva Muthaly, Antonio C. Lobo, Jimmy Song Jen-Yuan [] []
The effect of multi-level factors on MNEs’ market entry success in a small emerging market
–Keith J. Perks, Stephen P. Hogan, Paurav Shukla [] [Google Scholar]
Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
–Kim-Shyan Fam, David S. Waller, Ernest Cyril de Run, Jian He [] []
Parents’ perception of teen’s influence on family purchase decisions: A study of cultural assimilation
–Gurvinder S. Shergill, Harjit Sekhon, Min Zhao [] [Google Scholar]
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |