Web Design and Conversion
Introduction
Psychological and Behavioral Principles Related to Web Design and Conversion, Special issue of Journal of Research in Interactive Marketing, Edited by Angela Hasman; Deadline 30 Mar 2013
Psychological and Behavioral Principles Related to Web Design and Conversion
The deadline for submission is March 30, 2013.
Format and Submission
Submissions should be made via the journal’s ScholarOne site at:
Submitted manuscripts should follow the format as indicated in the author guidelines on the journal website:
.
Special Issue Guest Editor
For more information, please contact the Special Issue Guest Editor:
Angela Hausman, PhD: hausman1229@gmail.com
Purpose of the Special Issue
Website design and content contribute significantly to conversion both on the website and in subsequent offline visits to retailers (Hauser and Urban, 2009; Hausman and Siekpe, 2009). However, many studies into effective web design (defined as creating conversion or increasing antecedents to conversion such as trust and loyalty) do so from a cognitive perspective (Rosen and Purinton, 2004) or invoke traditional marketing concepts, such as target marketing, that fail to consider the human elements necessary to create successful websites; elements that touch the hearts as well as the minds of consumers.
However, some studies do approach website design from a psychological or sociological perspective based on understanding consumer online behaviors and how to motivate consumers to take action during their online visit. In their meta-analysis, Schibrowsky, Peltier and Nill (2007) find increasing emphasis on consumer online behavior in recent research. Dr. Siepke and I (2009) used Uses and Gratifications theory from psychology to understand how website design elements impact purchase intentions.
The goal of this special issue is to further develop our understanding of effective website design that motivates purchase either online or offline. The special issue approaches this topic from a psychological and behavioral perspective that is especially important given the monumental changes in digital commerce wrought by the advent of social networks that share corporate messages and drive users to a firm’s website.
More information here:
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |