TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing & Customer Strategy Management, 19(4)
Editorial
–Jane Fae []
Reflections on a life in database marketing
–Merlin Stone [] []
Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital
–Muhammad Mohtsham Saeed and Faria Arshad [] []
How CRM strategy impacts organizational performance: Perspective of customer equity drivers
–Hyung-Su Kim [] []
Estimating benefits of Demand Sensing for consumer goods organisations
–Dimitris Folinas and Samuel Rabi [] []
On the monthly usage dynamic of prepaid subscribers – Hidden insights
–Hicham Aroudaki [] []
Simple strategies to win and keep customers profitably
–Neil Woodcock and Merlin Stone [] []
Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention
–Shirley Bester and Mlenga G Jere [] []
Marketing DSS architecture for sports sponsorship management
–Behrooz Noori [] []
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
–Ana Javornik and Andreina Mandelli [] []
Impact of promotions and value consciousness in online shopping behaviour in India
–Sapna Rakesh and Arpita Khare [] []
Proposing a customer knowledge management model for customer value augmentation: A home appliances case study
–Mohamad Mohsen Sedighi, Taha Mokfi and Seyedehfatemeh Golrizgashti [] []
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