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Branding non-profit and commercial partnerships
–Sue Mizera [] []

If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships
–Sue Mizera [] []

Philanthropy, charity and CSR at Kimberly-Clark: An interview with Jenny Lewis and Alyson Gomez
–Sue Mizera [] []

Global sustainability at Kimberly-Clark: An interview with Mike Lloyd, Director of Environmental Services
–Sue Mizera [] []

Sustainability at Unilever: An interview with Lesley Thorne, Global Sustainability Manager
–Sue Mizera [] []

One Planet Leaders, an interview with WWF International and IMD
–Sue Mizera [] []

Creating successful cause-brand alliances: The role of cause involvement, perceived brand motivations and cause-brand alliance attitude
–Beth Myers, Wi-Suk Kwon and Sandra Forsythe [] []

For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?
–Ilaria Baghi and Veronica Gabrielli [] []

The brand that gave birth to a movement: The Born HIV Free campaign
–Claudia Gonzalez and Jeremy Bogen [] []

Brand partnerships as joint ventures: A comparison of two partnerships in the small non-profit arena
–Martha Reeves [] []

The future of sustainability-driven partnerships and a new role for brand strategy
–Cheryl D Hicks CSCP [] []

Ethical brands at long last? Or ‘too much too little too late’ as the song says
–Marjorie Ellis Thompson [] [Google Scholar]

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