TOC: Intl J Rural Man
Introduction
International Journal of Rural Management, Special Issue on Rural Marketing
Special Issue on Rural Marketing: Marketing to the Rural, Poor, or Disadvantaged Communities
Rural Marketing: Marketing to the Rural, Poor or Disadvantaged Consumers
–Pratik Modi [] []
Markets of the Poor: Opportunities and Limits
–Aneel Karnani [] []
An Institutional Analysis of Transition to Market: The Case of Shifting Cultivators in Mon, Nagaland
–Abhinandan Saikia and Saradindu Bhaduri [] []
An Exploration of Rural Community Branding Efforts from the Perspective of Community Residents
–Jane Swinney, Chunmin Lang, and Rodney Runyan [] []
Redefining Rural Marketing: Insights from Touring Theatre
–Ben Walmsley [] []
The Service Dominant Logic: A Conceptual Foundation to Address the Underserved
–Jaqueline Pels [] []
Jugaad—From ‘Making Do’ and ‘Quick Fix’ to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid
–Ramendra Singh, Vaibhav Gupta, and Akash Mondal [] []
Urban Orientation of Rural Consumers: Implication for Consumer Goods Distribution
–Pingali Venugopal [] []
Holistic Rural Marketing
–Mithileshwar Jha [] []
The Rural Boom in India
–Pradeep Kashyap [] []
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