TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 20(3/4)
Perturbation model for a product of joint consumption
–Dawra, Jagrook; Katyal, Kanupriya; Reddy, M N [] []
The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran
–Ekhlassi, Amir; Nezhad, Majid Hassani; Far, Siamak Ashkan; Rahmani, Kamal [] []
Demographic impacts on environmentally friendly purchase behaviors
–Fisher, Caroline; Bashyal, Shristy; Bachman, Bonnie [] []
Measuring synergistic media channel performance in an online environment
–Robertshaw, Gary S [] []
Influence of mall attributes and demographics on Indian consumers mall involvement behavior: An exploratory study
–Khare, Arpita [] []
The strategic analysis of online customers repeat purchase intentions
–Pokryshevskaya, Elena B; Antipov, Evgeny A [] []
Marketing audits: The forgotten side of management
–da Gama, Antonio Pimenta [] []
Methodological issues in cross-cultural research: An overview and recommendations
–Buil, Isabel; de Chernatony, Leslie; Martinez, Eva [] []
Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand
–Watchravesringkan, Kittichai [] []
Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective
–Wang, Luming; Finn, Adam [] []
Global replication of CETSCALE: A study of the Iranian market
–Nadimi, Ilghelich; Mansori, Shaheen; Ismail, Zarina Mizam Mohd [] []
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