TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 27(1)
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
–James W. Peltier, Debra Zahay, Donald R. Lehmann [] []
A Walk in Customers’ Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
–Tom van Laer, Ko de Ruyter, David Cox [] [Google Scholar]
The Geometric Law of Annual Halving
–Edward C. Malthouse, Kalyan Raman [] []
Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
–Jinsong Huang, Song Su, Liuning Zhou, Xi Liu [] []
Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
–Yael Steinhart, Michael A. Kamins, David Mazursky, Avraham Noy [] []
Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
–Christine Balagué, Kristine de Valck [] []
A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries
–Lerzan Aksoy, Alexander Buoye, Pelin Aksoy, Bart Larivière, Timothy L. Keiningham [] []
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