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TOC: J Res for Consumers

Introduction

Journal of Research for Consumers, 22

Sharing Space: Extending Belk’s (2010) “Sharing”
Merlyn A. Griffiths, Mary C. Gilly [] []

Overexposure in Social Networking Sites
Weng Marc Lim, Ding Hooi Ting, Melani Puspitasari, Iwan Prasetya, Sutanto Gunadi [] []

To Use the Obvious Choice: Investigating the Relative Effectiveness of an Overexposed Celebrity
Subhadip Roy [] []

Understanding Green Marketing and Advertising in Consumer Society: An Analysis of Method Cleaning Products
Tanya A. Ryan [] []


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