TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 19(1)
Recall of preshow cinema advertising: A message processing perspective
–Rick T. Wilson & Brian D. Till [] []
Development and validation of the Personal Nostalgia Scale
–Christopher Marchegiani & Ian Phau [] []
Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context
–Rajiv Vaidyanathan, Praveen Aggarwal & Wojciech Kozlowski [] []
Super Bowl ad likeability: Enduring and emerging predictors
–Rama Yelkur, Chuck Tomkovick, Ashley Hofer & Daniel Rozumalski [] []
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