TOC: J Adv Res
Introduction
Journal of Advertising Research, 52(4)
Editorial: What We Know ÂÜÀòÉç¹ÙÍøt Social Media
–Geoffrey Precourt, [] []
The Dog Ate My Analysis: The Hitchhiker’s Guide to Marketing Analytics
–Pat LaPointe, [] []
Are You Ready for the Next Big Thing? New Media Is Dead! Long Live New Media!
–Jenni Romaniuk, [] []
The Role of Visual Attention in Internet Advertising: Eleven Questions and a Score of Answers
–Adam S. Greenberg, [] []
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