TOC: Mar Theory
Introduction
Marketing Theory, 12(4)
Interpreting the nature of business to business exchanges through the use of Fiske’s Relational Models Theory
–Keith Blois and Annmarie Ryan [] [Google Scholar]
Exploring space and place in marketing research: Excavating the garage
–Elizabeth C Hirschman, Ayalla Ruvio, and Russell W Belk [] []
Poetic witness: Marketplace research through poetic transcription and poetic translation
–Robin Canniford [] []
Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology: Unpacking the spatial logic of celebrity culture
–Paul Hewer and Kathy Hamilton [] []
Dealing with customer misbehaviour: Employees’ tactics, practical judgement and implicit knowledge
–Per Echeverri, Nicklas Salomonson, and Annika Aberg [] [Google Scholar]
The X-Factor enigma: Simon Cowell and the marketization of existential liminality
–Chris Hackley, Stephen Brown, and Rungpaka Amy Hackley [] []
The logical structure of the service-dominant logic of marketing
–John Williams [] []
Character analysis and racism in marketing theory and practice
–Mark Tadajewski [] []
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