TOC: Mar Sci
Introduction
!Marketing Science, 31(6)
A Satisficing Choice Model
–Peter Stuttgen, Peter Boatwright, and Robert T. Monroe [] []
Peer Effects in the Diffusion of Solar Photovoltaic Panels
–Bryan Bollinger and Kenneth Gillingham [] []
Competition in Consumer Shopping Experience
–Ganesh Iyer and Dmitri Kuksov [] []
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
–Christine Moorman, Simone Wies, Natalie Mizik, and Fredrika J. Spencer [] []
An Empirical Study of Word-of-Mouth Generation and Consumption
–Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, and Xiaohong Chen [] []
Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
–Ashish Sood, Gareth M. James, Gerard J. Tellis, and Ji Zhu [] []
Contextual Advertising
–Kaifu Zhang and Zsolt Katona [] []
Consumer Deliberation and Product Line Design
–Liang Guo and Juanjuan Zhang [] []
Database Submission–The ISMS Durable Goods Data Sets
–Jian Ni, Scott A. Neslin, and Baohong Sun [] []
Retailer-Driven Product Bundling in a Distribution Channel
–Hemant K. Bhargava [] []
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