TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 19(4)
Relationship and Market Conditions: Outcomes in Marketing Channels
–Maria-Eugenia Ruiz-Molina & Irene Gil-Saura [] []
Separate or Integrate? Assessing the Impact of Separation Between Product and Service Business on Service Performance in Product Manufacturing Firms
–Rogelio Oliva, Heiko Gebauer & Jeremy M. Brann [] []
The Nature of Customer Portfolios: Towards New Understanding of Firms’ Exchange Contexts
–Harri Terho & Aino Halinen [] [Google Scholar]
An Examination of the Relationship Between a Firm’s Offerings and Different Customer Loyalty Segments
–Gary L. Stading & Madeline Johnson [] [Google Scholar]
Book Review
Reconnecting Marketing to Markets, by Luis Araujo, John Finch, and Hans Kjellberg (eds)
–Ross Brennan []
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