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Special Issue on Business-to-business marketing strategy: innovation, execution and competition

Guest editorial
–Thomas Brashear []

Peter Drucker’s ontology: understanding business relationships and networks
–Christopher J. Medlin [] [Google Scholar]

The essential role of information sharing in relationship development
–Sergio Biggemann [] []

Customer-focused and service-focused orientation in organizational structures
–Heiko Gebauer, Christian Kowalkowski [] []

Visualizing the value of service-based offerings: empirical findings from the manufacturing industry
–Daniel Kindström, Christian Kowalkowski, Fredrik Nordin [] []

A structural guide to in-depth interviewing in business and industrial marketing research
–Elad Granot, Thomas G. Brashear, Paulo Cesar Motta [] []

The role of mobile technology in a buyer-supplier relationship: a case study from the steel industry
–Jari Salo [] []

Helicopter view: an interpersonal relationship sales process framework
–Susanne Wiatr Borg, Per Vagn Freytag [] []

Multinational enterprise competition: grounding the eclectic paradigm of foreign production in resource-advantage theory
–Dennis B. Arnett, Sreedhar Madhavaram [] []

Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition
–Shelby D. Hunt, Sreedhar Madhavaram [] []

Alliance market orientation, new product development, and resource advantage theory
–Pelin Bicen, Shelby D. Hunt [] []

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