TOC: Psych Mar
Introduction
Psychology & Marketing, 30(1)
Consumer Participation: The Case of Home Meal Preparation
–Svein Ottar Olsen and Huynh Thi Xuan Mai [] []
Cognitive, Emotional, and Sociocultural Processes in Consumption
–Chunyan Xie, Richard P. Bagozzi and Jens Østli [] []
Role of Gender in Conflict Handling in the Context of Outsourcing Service Marketing
–Nelson Oly Ndubisi [] []
Stereotype Processing’s Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance
–Marie A. Yeh, Robert D. Jewell and Michael Y. Hu [] [Google Scholar]
Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context
–Atefeh Yazdanparast and Nancy Spears [] []
Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall
–Cynthia Fraser and J. Andrew Bradford [] []
Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information
–Billur Akdeniz, Roger J. Calantone and Clay M. Voorhees [] []
Which Is the Better Option? Quicker or Cheaper?
–Chung-Chau Chang, Shin-Shin Chang, Jung-Hua Chang and Ya-Lan Chien [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |