TOC: Mar Letters
Introduction
Marketing Letters, 23(4)
Consumer acceptance of the mobile Internet
–Joerg Koenigstorfer & Andrea Groeppel-Klein [] []
Product survival analysis for the App Store
–Euy-Young Jung, Chulwoo Baek & Jeong-Dong Lee [] []
Why consumers respond differently to absolute versus percentage descriptions of quantities
–Danny Weathers, Scott D. Swain & Jay P. Carlson [] []
The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust
–Wenxia Guo & Kelley J. Main [] []
The relative performance of different methods for selecting creative marketing personnel
–Niek Althuizen [] []
Understanding consumers’ multichannel choices across the different stages of the buying process
–Sonja Gensler, Peter C. Verhoef & Martin Böhm [] []
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
–Erik Maier, Robert Wilken, Helmut Schneider & Gülp?nar Kelemci Schneider [] []
More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry
–Gerda Gemser, Mark A. A. M. Leenders & Charles B. Weinberg [] []
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