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TOC: J Mar Man

Introduction

Journal of Marketing Management, 28(13/14)

Service integration and coordination in a complex world
Robert Aitken, Carolyn Stringer & David Ballantyne [] []

Evolving service for a complex, resilient, and sustainable world
Robert F. Lusch & James C. Spohrer [] []

Service co-creation and value realisation
Toni Hilton, Tim Hughes & David Chalcraft [] []

Conceptualising value co-creation: A journey to the 1970s and back to the future
Christian Grönroos [] []

Experience sharing
Tom Chen, Judy Drennan & Lynda Andrews [] []

The co-creative practice of forming a value proposition
Christian Kowalkowski, Oscar Persson Ridell, Jimmie G. Röndell & David Sörhammar [] []

Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L
Robert Spencer & Bernard Cova [] []

Managing and measuring value co-creation in business-to-business relationships
Douglas M. Lambert & Matias G. Enz [] []

Institutional expertise in the Service-Dominant Logic: Knowing how and knowing what
Martin K. Purvis & Maryam A. Purvis [] []

Book Reviews

Gender, design and marketing: How gender drives our perception of design and marketing
Catherine Canning [] []

Interpreting consumer choice: The behavioral perspective model
Professor Pauline Maclaran [] []

Conducting research with children and adolescents: Design, methods and empirical cases
Dr Terry O’Sullivan [] []


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