TOC: J Mar Man
Introduction
Journal of Marketing Management, 28(13/14)
Service integration and coordination in a complex world
–Robert Aitken, Carolyn Stringer & David Ballantyne [] []
Evolving service for a complex, resilient, and sustainable world
–Robert F. Lusch & James C. Spohrer [] []
Service co-creation and value realisation
–Toni Hilton, Tim Hughes & David Chalcraft [] []
Conceptualising value co-creation: A journey to the 1970s and back to the future
–Christian Grönroos [] []
Experience sharing
–Tom Chen, Judy Drennan & Lynda Andrews [] []
The co-creative practice of forming a value proposition
–Christian Kowalkowski, Oscar Persson Ridell, Jimmie G. Röndell & David Sörhammar [] []
Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L
–Robert Spencer & Bernard Cova [] []
Managing and measuring value co-creation in business-to-business relationships
–Douglas M. Lambert & Matias G. Enz [] []
Institutional expertise in the Service-Dominant Logic: Knowing how and knowing what
–Martin K. Purvis & Maryam A. Purvis [] []
Book Reviews
Gender, design and marketing: How gender drives our perception of design and marketing
–Catherine Canning [] []
Interpreting consumer choice: The behavioral perspective model
–Professor Pauline Maclaran [] []
Conducting research with children and adolescents: Design, methods and empirical cases
–Dr Terry O’Sullivan [] []
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