TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 11(6)
Play as co-created narrative in computer game consumption: The hero’s journey in Warcraft III
–Margo Buchanan-Oliver and Yuri Seo [] [Google Scholar]
Using subtle reminders of love to foster healthy snack choices
–David Raska and Bridget S. Nichols [] []
Servicescapes: The role that place plays in stay-at-home mothers’ lives
–Micael-Lee Johnstone and Sarah Todd [] []
New insights into the impact of digital signage as a retail atmospheric tool
–Charles Dennis, Richard Michon, J. JoŠko Brakus, Andrew Newman and Eleftherios Alamanos [] []
If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making
–Veronika Papyrina [] []
Understanding consumer purchase of free-of cosmetics: A value-driven TRA approach
–Torben Hansen, Marie Søndergaard Risborg and Christina Donslund Steen [] []
Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires
–Lilia Boujbel and Alain d’Astous [] []
Inter-cultural adolescent ritual practice
–Peter Nuttall and Julie Tinson [] []
Evaluation context’s role in driving positive word-of-mouth intentions
–Anders Hauge Wien and Svein Ottar Olsen [] [Google Scholar]
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