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Special Section: Thought leadership in brand management

Introduction: Thought leadership in brand management
–Colin Jevons, Isabel Buil, Bill Merrilees, Leslie de Chernatony [] []

Brand rivalry and community conflict
–Michael T. Ewing, Peter E. Wagstaff, Irene H. Powell [] []

Brand orientation and market orientation — From alternatives to synergy
–Mats Urde, Carsten Baumgarth, Bill Merrilees [] []

Beyond technology acceptan Brand relationships and online brand experience
–Anna Morgan-Thomas, Cleopatra Veloutsou [] []

Reconceptualizing brand identity in a dynamic environment
–Catherine da Silveira, Carmen Lages, Cláudia Simões [] []

City branding: A facilitating framework for stressed satellite cities
–Bill Merrilees, Dale Miller, Carmel Herington [] []

Developing and applying a place brand identity model: The case of Slovenia
–Maja Konecnik Ruzzier, Leslie de Chernatony [] []

The role of consumer–brand identification in building brand relationships
–Urška Tuškej, Urša Golob, Klement Podnar [] []

Analyzing the intensity of private label competition across retailers
–John Dawes, Magda Nenycz-Thiel [] []

Behavioral brand loyalty and consumer brand associations
–Jenni Romaniuk, Magda Nenycz-Thiel [] []

Brand-related and situational influences on demand elasticity
–Gordon R. Foxall, Ji Yan, Jorge M. Oliveira-Castro, Victoria K. Wells [] []

The effects of visual rejuvenation through brand logos
–Brigitte Müller, Bruno Kocher, Antoine Crettaz [] []

Evaluation of international brand alliances: Brand order and consumer ethnocentrism
–Yan Li, Hongwei He [] []

Do relational norms matter in consumer-brand relationships?
–Katharina S. Valta [] []

Consumer engagement in a virtual brand community: An exploratory analysis
–Roderick J. Brodie, Ana Ilic, Biljana Juric, Linda Hollebeek [] []

Examining the role of advertising and sales promotions in brand equity creation
–Isabel Buil, Leslie de Chernatony, Eva Martínez [] []

Special Section: Health Marketing

Health marketing: Toward an integrative perspective
–Dominique Crié, Jean-Charles Chebat [] []

Optimizing locations through a maximum covering/p-median hierarchical model: Maternity hospitals in France
–Jérôme Baray, Gérard Cliquet [] []

Plain packaging and public health: The case of tobacco
–Karine Gallopel-Morvan, Patrick Gabriel, Marine Le Gall-Ely, Sophie Rieunier, Bertrand Urien [] []

Resist or comply: Promoting responsible gambling among youth
–Linda Lemarié, Jean-Charles Chebat [] []

Compliance with veterinary prescriptions: The role of physical and social risk revisited
–Virginie Maille, Jonas Hoffmann [] []

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