TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 22(2)
Students as global citizens: strategies for mobilizing studies abroad
–Marianne D. Sison & Linda Brennan [] []
Institutional branding: a content analysis of public service announcements from American universities
–Michael J. Clayton, Kevin V. Cavanagh & Matt Hettche [] []
Students’ choice of universities in Germany: structure, factors and information sources used
–Katrin Obermeit [] [Google Scholar]
Antecedents to the export market orientation of Hungarian higher education institutions, and their export performance consequences
–Gábor Nagy & József Berács [] []
Values education and student satisfaction: German business students’ perceptions of universities’ value influences
–Dirk C. Moosmayer & Florian U. Siems [] [Google Scholar]
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