TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing Practice, 14(2)
Digital by default? Maybe not: A response to Dick Stroud
–Marc Michaels [] []
Measuring the diffusion of marketing messages across a social network
–Mark Rogers, Clovis Chapman and Vasileios Giotsas [] []
Quality control in the recording and matching of personal names
–Richard Webber [] []
Greggs – Superstar Doughnuts prove the sales power of social networks
–Andy Hinder [] []
Thunderhead – Nothing says ‘I am …’ like personalized marketing
–Chris Wilson [] [Google Scholar]
What works where in B2B digital marketing
–Francesca Brosan [] []
From customer loyalty to social advocacy
–Matthew Keylock and Malcolm Faulds [] []
Was Gemma Collin’s Toni & Guy Tweet Misleading?
–Thomas Spanyol [] [Google Scholar]
Rise in complaints about unsolicited calls
–Stephen Groom [] []
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