ÂÜÀòÉç¹ÙÍø

Special Issue on Consumer identities

Identity-based consumer behavior
–Americus Reed, Mark R. Forehand, Stefano Puntoni, Luk Warlop [] []

Defending the markers of masculinity: Consumer resistance to brand gender-bending
–Jill Avery [] []

Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment
–Amir Grinstein, Luc Wathieu [] []

How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
–Karen Page Winterich, Yinlong Zhang, Vikas Mittal [] []

Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies
–Anne-Kathrin Klesse, Caroline Goukens, Kelly Geyskens, Ko de Ruyter [] []

Bolstering and restoring feelings of competence via the IKEA effect
–Daniel Mochon, Michael I. Norton, Dan Ariely [] []

The referral backfire effect: The identity-threatening nature of referral failure
–Bart Claus, Kelly Geyskens, Kobe Millet, Siegfried Dewitte [] []

On the importance of social integration for minority targeting effectiveness
–Michael Antioco, Joëlle Vanhamme, Anaïk Hardy, Lidwine Bernardin [] []

How to say “no”: Conviction and identity attributions in persuasive refusal
–Vanessa M. Patrick, Henrik Hagtvedt [] []

Consumers’ use of brands to reflect their actual and ideal selves on Facebook
–Candice R. Hollenbeck, Andrew M. Kaikati [] [Google Scholar]

Drivers of consumer–brand identification
–Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen [] []

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership