TOC: Intl J Pharma Health Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 6(4)
Which factors drive product sales in OTC markets?
–Monika Huber, Katrin Dippold, Rudolf Forsthofer [] []
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
–Sachin Wasuja, Mahim Sagar, Sushil [] []
Contract research organizations: an industry analysis
–Maysoun Dimachkie Masri, Bernardo Ramirez, Cristina Popescu, Ed Michael Reggie [] []
Research on management issues in the pharmaceutical industry: a literature review
–Sushmita A. Narayana, Rupesh Kumar Pati, Prem Vrat [] []
A study on the identification of factors affecting the life quality of breast cancer patients
–Sinem Somunoglu, Mehtap Tatar [] []
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