TOC: Advances Bus Mar Purchasing
Introduction
Advances in Business Marketing and Purchasing, 19
Foreword to Visionary Pricing
–Arch G. Woodside [] []
Introduction to Visionary Pricing
–Gerald E. Smith [] []
One on One, Pricing with Dan Nimer
–Gerald E. Smith, Dan Nimer [] []
The Founding Principles and Strategies of Pricing
–Gerald E. Smith, Dan Nimer [] []
Integrating Marketing and Operational Choices for Profit Growth
–Thomas Nagle, Lisa Thompson [] []
How Price Consulting is Coming of Age
–Hermann Simon [] []
Incorporating Competitive Strategy in Pricing Strategy
–George E. Cressman [] []
Emergent Pricing Strategy
–Gerald E. Smith [] []
Price and Customers’ Perceptions of Value
–Kent B. Monroe [] []
Using Case ROI™ to Determine Customer and Segment Value in the Business-to-Business Environment
–Reed K. Holden [] []
Legal Tools that Support Value Pricing
–Eugene F. Zelek [] []
Understanding Value – Beyond Mere Metrics
–E. M. (Mick) Kolassa [] []
Creating Value with Sales Promotion Strategies that Avoid Price Discounting
–Takaho Ueda [] []
Pricing: From Good to World Class
–Craig Zawada, Mike Marn [] []
Pricing Software: Ten Predictions for the Future
–Allan Gray, Michael Lucaccioni, Jamie Rapperport, Elliott Yama [] []
Capturing the Value of Pricing Analytics
–Chuck Davenport, John Norkus, Michael Simonetto [] []
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