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Macromarketing 2013: Call for papers, presentations, and participation
by Detlev Zwick

38th Annual Macromarketing Conference, June 5 – June 7, 2013, Toronto, Canada.
Doctoral Colloquium, June 3 – 4, 2013
Schulich School of Business, York University, Toronto, Canada

Submissions Deadline: 12 a.m. EST on January 30th, 2013 Notification of Accepted Works: March 1st, 2013

38th Annual Macromarketing Conference:
Macromarketing in the Age of Neoliberalism: What is to be done?

Macromarketers study the cultural, social and political logic of markets and market systems, among other things. So, what then is the role and purpose of macromarketing in times of perpetual economic emergency, recognized even by respected cheerleaders of liberal market capitalism such as the Wall Street Journal and the Harvard Business Review as a crisis of capitalism? As we live in and study a system that produces increasing economic inequality, environmental degradation, new forms of apartheid, the celebration of Apple and the cruelty of Foxconn, new ethical obligations arise; an ethics that perhaps begins with recognizing that slave labor, trafficking of humans and human organs, the incarceration of millions, mass pauperization, and the violence drug and oil wars are not deplorable aberrations of the global capitalist system but are, in fact, constituent of its totality. Yet, the imperative or obligation of such an ethics is not at all clear. If we consider it our duty to study the linkages between the practices of individuals and organizations as actors in markets on the one hand and market processes as an overall coordination mechanism on the other, all we can say is that simply doing our duty as students of marketing systems may no longer do; we must also figure out the substance of our duty.

We thus encourage participants to explore the role of modern market systems in the production of overlapping antagonisms grounded in neoliberal capitalism; antagonisms that generate significant discontent among many of us: the looming ecological catastrophe, the privatization of collective intellectual property, the financialization of everyday life (education, healthcare, old-age security, etc.), and perhaps most importantly the effects of new forms of political, social and economic inclusion and exclusion.

The conference will therefore focus on the following fields (go to macromarketing.org for a detailed description of the tracks and track chair information – please send inquiries, abstracts and/or papers directly to the respective track chair):

• Servants, servitude and the philosophy of service
• Humanistic Marketing
• The Violence of Marketing Systems
• Market Logic(s) and the (Re)production of Precariousness
• Marketing and psychoanalysis
• Markets and individualization, insecuritization and depoliticization
• Marketing Arts culture
• Marketing systems and corporate dealings (business-to-business markets)
• The History of Markets and Macromarketing
• The nature of relationships in market processes
• Exploring the Performativity of Marketing: theories, practices and devices
• Market making and marketing in emergent economies / developing countries
• Markets, ethics, and CSR
• The Politics of Markets and Marketing Systems
• Sustainable business models
• Beyond that papers in all established macromarketing fields of study (e.g., Globalization, Innovation, Consumption Culture, Quality of Life, Poverty, and so on) are invited and can be sent directly to Detlev Zwick at dzwick@schulich.yorku.ca.

Submissions

Submissions of papers or abstracts should be sent no later than Thursday,January 31, 2013. Submissions should be made directly to the respective track chairs. Please contact the track chair to ask about submission requirements. Acceptance of a paper or abstract implies that at least one of the authors must attend the conference and present the paper. Papers will be evaluated through a double blind review process, and authors will be notified of acceptance/rejection by March 1st, 2013.

Special Sessions

Proposals for special sessions should be sent no later than Thursday, January 31, 2013 and must include a rationale, an outline of the issues to be discussed, as well as names and relevant qualifications of the proposed panel, workshop and session participants. A minimum of two double-spaced typed pages will be required to provide the necessary information. For the special sessions, paper abstracts must be attached to the session description (see paper submission information). Authors will be notified of acceptance/rejection end of February 2012. Special Session proposals can be sent to dzwick@schulich.yorku.ca.

Tony Pecotich Doctoral Consortium (June 3/4, 2012)
Consortium Chair: Prof. Russell Belk

A two days doctoral workshop will be conducted at the same site as the conference.

For further information on this workshop, please visit:

or email Russell Belk directly: rbelk@schulich.yorku.ca

Conference chairs

Detlev Zwick, Schulich School of Business, York University, Toronto
Sammy Bonsu, Schulich School of Business, York University, Toronto

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