Luxury Brands
Introduction
The Management of Luxury, Book to be edited by Sven Reinecke; Proposal deadline 18 Jan 2013
Dear Colleagues
The management of premium and luxury brands has gained substantial attention in the scientific community in recent years. Interest has been spurred on by strong growth, increasing complexity and diversification. This sector’s development is not only offering ample research opportunities with respect to organizational, strategic and management topics but also increasing demand for insight into the management of organizations in the luxury sector.
Motivated by the dynamics of this subject, we will publish an edited book on ‘The Management of Luxury’, extending the existing literature toward an integrated stakeholder perspective, putting the manager of a luxury brand at the center of a particularly fast-paced, demanding and complex sector.
We are happy to invite you to participate and contribute your thoughts on the diverse sector-specific challenges faced by the management of luxury in this edited book.
Please take note of the linked call for paper for a detailed project description:
For an initial reaction to this call for papers, please click one of the following:
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We would be honored to receive your article proposal and look forward to hearing from you.
Kind regards
Sven Reinecke and Benjamin Berghaus – Institute of Marketing, University of St. Gallen
Günter Müller-Stewens – Institute of Management, University of St. Gallen
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