ÂÜÀòÉç¹ÙÍø

Dear ELMAR Community,

I am writing to let you know that we have opened our 2013 which recognizes the best dissertation proposal in direct/interactive marketing. We will award up to $6,000 in grants [$3,000 to the winner(s); $1,500 to the honorable mention(s)] for Ph.D. candidates conducting research focused on direct/interactive marketing topics.

Dissertation proposals can focus on topics such as:

• Cross-channel/multi-channel marketing
• Clickstream modeling
• E-service and self-service technology
• Online branding
• E-business strategy
• User-generated content
• Privacy, trust and ethical issues
• Recommendor systems
• Direct and interactive B2B marketing
• Customer relationship management
• Database marketing
• Email marketing
• Integrated marketing communications
• Lifetime value and customer equity
• Mobile marketing
• Online consumer behavior
• Online pricing and auctions
• Online targeted advertising
• Online word-of-mouth
• Search engine optimization
• Social media listening and intelligence,
• etc.

have included doctoral candidates from University of Southern California, INSEAD, Northwestern University, Columbia University and University of Connecticut.

The competition is open to doctoral candidates worldwide. Participation in other grant or award programs does not preclude being considered for this award. This is a wonderful opportunity for candidates to share and further develop their research ideas through valuable feedback from other academics.

Candidates will be asked to complete an form by April 30, 2013 and submit their entry by May 31, 2013. There is more information on the competition in the attached flyer. I would very much appreciate it if you would share this information with the relevant individuals in your department.

Best,

Marie

Marie Adolphe| Vice President – Program Development
1120 Avenue of the Americas
New York, NY 10036
212.768-7277 ext.1335
Fax: 212-790-1561
madolphe@directworks.org