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TOC: Managing Service Quality

Introduction

Managing Service Quality, 22(6)

The reciprocal impact of vertical service line extensions on parent brands: The roles of innovativeness, quality, and involvement
Jean Boisvert [] []

Balanced market orientation: qualitative findings on a fragile equilibrium
George J. Avlonitis, Antonios A. Giannopoulos [] []

Service blueprinting effectiveness: drivers of success
Giannis Kostopoulos, Spiros Gounaris, Achilleas Boukis [] []

Pre-recovery and post-recovery emotions in the service context: a preliminary study
Ozge Ozgen, Sumeyra Duman Kurt [] []

Service blueprinting and BPMN: a comparison
Simon K. Milton, Lester W. Johnson [] []

The classification and importance of E-S-Qual quality attributes: an evaluation of online shoppers
Sumeyra Duman Kurt, Banu Atrek [] []


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