TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 20(7)
Editorial
–Nigel F. Piercy & Carolyn A. Strong []
Manager’s intentions toward entering into strategic marketing alliances: an empirical investigation
–Carmina Cavazos & Rajan Varadarajan [] [Google Scholar]
An organizational learning perspective on conceptualizing dynamic and substantive capabilities
–Sadaqat Ali, Linda D. Peters & Fiona Lettice [] []
Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
–Jonathan Maxwell, Audrey Gilmore, Damian Gallagher & David Falls [] []
Sustainability in business: understanding meanings, triggers and enablers
–Karin Tollin & Jesper Vej [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |