TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 20(4)
Consumer Preferences for Assimilative Versus Aspirational Models in Marketing Communications: The Role of Product Class, Individual Difference, and Mood State
–Bridget Satinover Nichols, David W. Schumann [] []
Order and Quality Effects in Sequential Monadic Concept Testing: Methodological Details Matter in Concept-Testing Practice
–Mike Friedman, Niels Schillewaert [] []
Why Customers Feel Locked Into Relationships: Using Qualitative Research to Uncover The Lock-in Factors
–Mary P. Harrison, Sharon E. Beatty, Kristy E. Reynolds, et al. [] []
Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?
–Ouidade Sabri [] []
Increasing Job Performance and Reducing Turnover: An Examination of Female Chinese Salespeople
–Brian N. Rutherford, Yujie Wei, JungKun Park, et al. [] []
Sales Quotas: Unintended Consequences on Trust in Organization, Customer-Oriented Selling, and Sales Performance
–Charles H. Schwepker, Jr., David J. Good [] []
Feeling The Urge: Affect in Impulsive and Compulsive Buying
–Richard L. Flight, Melissa Markley Rountree, Sharon E. Beatty [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |