TOC: J Mar Res
Introduction
Journal of Marketing Research, 49(6)
Introduction to the Special Section on “Marketing Dynamics”
–Bart J Bronnenberg, Tülin Erdem, Peter E Rossi, and Ariel Pakes []
Repositioning Dynamics and Pricing Strategy
–Paul B Ellickson, Sanjog Misra, and Harikesh S Nair [] []
Advertising and Consumer Awareness of New, Differentiated Products
–Alicia Barroso and Gerard Llobet [] []
Discovering How Advertising Grows Sales and Builds Brands
–Norris I Bruce, Kay Peters, and Prasad A Naik [] []
New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing
–Pradeep K Chintagunta, Ronald L Goettler, and Minki Kim [] []
Determining Consumers’ Discount Rates with Field Studies
–Song Yao, Carl F Mela, Jeongwen Chiang, and Yuxin Chen [] [Google Scholar]
Dynamic Brand Satiation
–Shohei Hasegawa, Nobuhiko Terui, and Greg M. Allenby [] []
Visual Influence and Social Groups
–Blakeley B Mcshane, Eric T Bradlow, and Jonah Berger [] []
When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
–Kelly Goldsmith, Eunice Kim Cho, and Ravi Dhar [] []
When Talk Is “Free”: The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
–Eva Ascarza, Anja Lambrecht, and Naufel Vilcassim [] []
The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences
–Nina Belei, Kelly Geyskens, Caroline Goukens, Suresh Ramanathan, and Jos Lemmink [] []
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
–Nicole Koschate-Fischer, Isabel V Stefan, and Wayne D Hoyer [] []
Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
–Adam Duhachek, Nidhi Agrawal, and DaHee Han [] []
How Attribute Quantity Influences Option Choice
–Aner Sela and Jonah Berger [] []
It’s Not Whether You Win or Lose, It’s How You Play the Game? The Role of Process and Outcome in Experience Consumption
–Xiaojing Yang, Huifang Mao, and Laura A Peracchio [] [Google Scholar]
More Than Fit: Brand Extension Authenticity
–Susan Spiggle, Hang T Nguyen, and Mary Caravella [] []
Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
–Amar Cheema and Vanessa M Patrick [] []
The “Response-to-Failure” Scale: Predicting Behavior Following Initial Self-Control Failure
–Yael Zemack-Rugar, Canan Corus, and David Brinberg [] []
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