TOC: J Macromarketing
Introduction
Journal of Macromarketing, 32(4)
In This Issue
–Terrence H. Witkowski []
Are Consumers Acting Fairly Toward Companies?: An Examination of Pay-What-You-Want Pricing
–Hyunkyu Jang and Wujin Chu [] []
Russia’s "Pure Spirit": Vodka Branding and Its Politics
–Olga Kravets [] [Google Scholar]
Cross-National Heterogeneity in Retail Spending: A Longitudinal Analysis of Regulatory and Industry Factors
–Nir Kshetri and Ralf Bebenroth [] []
Special Section on Sustainable Enterprise: A Macromarketing Approach Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach
–Mark Peterson []
Reflections on Sustainable Enterprise: A Macromarketing Approach for Macromarketing Education
–Alexander E. Reppel [] []
Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society
–Shelby D. Hunt [] []
Macromarketing Teaching Materials: A Forty-Year Retrospective
–Stanley J. Shapiro [] []
Revisiting the Debate over the Bottom of the Pyramid Market
–Arpita Agnihotri [] []
The Marketing Future beyond the Limits of Growth
–Richard J. Varey [] []
Book and Media Reviews
The Great A&P and the Struggle for Small Business in America
–Robert A. Mittelstaedt [] [
A Banksy Film. Exit through the Gift Shop
–Chloe Preece [] [
Macromarketing in the Age of Neoliberalism: What is to be done?
–Detlev Zwick and Sammy Bonsu []
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