TOC: J Brand Man
Introduction
Journal of Brand Management, 20(2)
Five ways branding is changing
–Robert Jones [] []
McKitterick’s Conundrum
–Alan Mitchell [] [Google Scholar]
Is it time to reposition positioning?
–Henrietta Jowitt and Giles Lury [] []
Open source brands and their online brand personality
–Gareth Haarhoff and Nicola Kleyn [] []
Bringing the corporate brand to life: The brand manager as practical author
–Benjamin D Golant [] []
Facebook ‘friendship’ and brand advocacy
–Elaine Wallace, Isabel Buil and Leslie de Chernatony [] [Google Scholar]
Value creation versus destruction: The relationship between consumers, marketers and financiers
–Bernard Cova and Bernard Paranque [] []
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