B2B Innovation and NPD
Introduction
The Institute for the Study of Business Markets at Penn State calls for proposals in Business-to-Business Innovation and New Product Development; Deadline 15 Jan 2013
Call for Proposals in B2B Innovation and NPD
The ISBM seeks ambitious research proposals from academics in B2B marketing, innovation and other related disciplines that address any of the following issues:
Theme 1: Deepening our knowledge of B2B customer needs and particularly the impact of customer involvement in the innovation process.
Theme 2: Innovating beyond the Lab.
Theme 3: Identifying why B2B firms are reluctant to use the innovation concepts, models and insights resulting from academic research
Theme 4: What is B2B marketing’s overall role in innovation – for both the traditional NPD paradigm, and for innovating beyond the lab?
For details see:
Timeline:
- January 15: Deadline to submit a 2-3 page extended abstract of the proposed research that covers:
- The nature of the research problem (the gap in our knowledge that it addresses).
- Research methods to be employed.
- Expected findings and importance for theory and practice.
- Anticipated level of funding or other support.
- January 30: Review team will indicate which proposals will go forward for a full review.
- March 1: Full research proposal due (15 pages max).
- April 1: Funding decisions announced.
Proposal abstracts should simultaneously be emailed to Abbie Griffin at the University of Utah (abbie.griffin@business.utah.edu) and Lori Nicolini at ISBM (lnicolini@psu.edu). Any questions should be directed to Abbie Griffin by email or by calling +1 801 585-1772.
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