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21st International Colloquium in Relationship Marketing

September 16-18th, 2013

hosted by , Brittany, France

Three days of cutting-edge debate to reflect on the achievements of relationship marketing and the challenges that lie ahead

In 2013 the International Colloquium in Relationship Marketing (ICRM) will celebrate its 21st year with the colloquium theme ?Looking back?moving forward?

The colloquium provides space for in depth discussion of contemporary topics and attracts academics from senior professors to new doctoral students. This year?s colloquium will be held at Rennes, Brittany, France

Colloquium date 16-18 September 2013

Submit papers by 5 April 2013

Further details at

The colloquium seeks to advance our understanding and research of customer relationships. Contributions in the form of novel theory, methods, conceptual development and empirical research are of particular interest. We welcome academics and researchers from all over the world who work on issues pertaining to relationship marketing.

Following the ICRM tradition, we intend to stimulate true dialogue and invite participants to discuss and disseminate their views and expertise on all facets of relational connections in the 21st Century market place.

Participants are encouraged to submit their best work, whether it is empirical, conceptual or applied. Discussion time will be built into the agenda to encourage on-going dialogue and relationship building among participants.

ICRM has traditionally attracted a broad range of academics from senior professors to doctoral students. Doctoral students who do not wish to present a full paper are very welcome to make a poster presentation.

As ICRM reaches its landmark 21st birthday, we particularly welcome papers which critically reflect on what we have learnt over this time, and how this can inform future developments in relationship marketing theory and practice.

Potential topics are in the following areas, but not limited to:

• the role of emotions in relationships: emotional intelligence
• developing effective engagement platforms
• customer communities (on line and off line)
• misbehaviour in relationships
• cross cultural differences in relationship development
• measuring the value of the interpersonal dimensions of relationships on business performance
• Relationship Marketing and Service-Dominant Logic
• network perspectives on relationships
• technology and its impact on relationships
• impact of web 2.0 /3.0 / Twitter and emerging media on relationship marketing
• appropriate methodologies for relationship marketing
• CSR in relationship marketing Social Capital and Relationships
• buyer / seller relationships.

If you have any questions about submissions to the main academic conference, please send an email to info@icrm2012.com

Submission process

Please submit an extended abstract, a proposal for a debate, panel discussion, poster presentation or special session by Friday 5 April 2013. All submissions should be by email to info@icrm2013.com

1. Papers will be reviewed using a double blind review process and the authors will be notified of acceptance and/or reviewers’ comments by Friday 17 May 2013.
2. Subject to meeting the requirements of the review process, we will publish your submission.
3. All attendees at the event will be provided with a USB stick containing accepted papers, abstracts and poster presentations so that access to every accepted submission is granted.
4. If you have any questions, please send an email to info@icrm2013.com.

Paper submission guidelines

Please submit an Extended Abstract: between 1,000 and 2,000 words excluding tables and references. This should include a description of the problem, approach, findings and discussion of implications.

The extended abstract will be reviewed and you will be advised of its acceptance by 17 May 2013. If you choose to make revisions, your final submission will appear in the conference proceedings. Final papers for publication need to be submitted no later than 8 August 2013.

About Rennes and Brittany

Brittany

One of France’s most rugged regions, Brittany is a fascinating mix of spectacular coastline, ancient towns, magical islands and inland woods. A Celtic duchy for more than one thousand years before its annexation to France in 1532, it is a land rich in culture, tradition and history.

Rennes

The Metropolitan district of Rennes is widely acknowledged and visited for its 2000-year-old history, but is equally popular for its wealth of interesting sights and places to visit which include its parliament building symbolizing Brittany’s glorious past, new technologies and festivals, many shops and restaurants scattered throughout the faithfully restored streets and squares and outstanding buildings by famous architects. Dating back more than two thousand years, Rennes was capital of the Celtic Redones tribe and thereafter coronation city in the time of the dukes, seat of the parliament and regional administration during the « Ancien Régime » and subsequently capital of the region of Brittany. These prestigious roles explain why its architectural heritage bears all the signs of a noble and solemn pedigree. rennes is just 2 hours from Paris by high speed train.