TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 4(4)
Special issue: Marketing Sports Through the Ages
Toward a history of sport branding
–Stephen Hardy, Brian Norman, Sarah Sceery [] []
Spectator consumption practices at the Roman games
–Yuko Minowa, Terrence H. Witkowski [] []
Six-day racing entrepreneurs and the emergence of the twentieth century arena sportscape, 1891-1912
–Ari de Wilde [] []
“Winter sports under a summer sun”: the marketing of Sun Valley ski resort in the 1930s
–Dylan J. Esson [] []
Selling punches: free markets and professional wrestling in the UK, 1986-1993
–Benjamin Litherland [] []
A preview of the Mark H. McCormack Collection
–Wayne Wilson [] []
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